Book Promotion Ideas for Authors
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You can easily add images to your digital products and websites using Pagewheel. The process is similar whether you’re working in the Page Editor, Offer Page, or Delivery Page. Adding an Image to Your Digital Product To include an image in your digital product, first add a DIY page that supports images. Choosing a Page…
You can find popular podcasts that feature novels. Search for podcasts that discuss and review books similar to the one you’ve written. Before you approach a podcaster about showcasing your book, listen to several of the prior episodes. If you believe a podcast will produce book sales, then make a pitch to that podcaster.
Book Promotion Ideas for Authors
9. Join relevant online book clubs and discussion groups. If there are book clubs for your book, genre, or adjacent genres, JOIN THEM. You can connect with your readership and find lots of new potential readers in the process.
9. Join relevant online book clubs and discussion groups. If there are book clubs for your book, genre, or adjacent genres, JOIN THEM. You can connect with your readership and find lots of new potential readers in the process.
10. Offer exclusive content or sneak peeks on your website. One book marketing idea is to offer a sneak peek of your next book on your website. Then you can spread the news far and wide via email and social media.
20. Interact with your audience through polls and surveys. Polls and surveys are fun for your readership to take, and they also help you to understand your target audience better. That will make your future book marketing efforts more effective!
103. Utilize social media analytics for performance insights. Your social media platforms have their own analytics, so don’t forget about them! Social media analytics can help you make smarter decisions with your book marketing posts.
86. Offer signed bookplates for physical copies. Entice readers to buy physical copies of your book by offering them with signed bookplates. This will make the books more special and cause readers to want to buy a physical edition.
Book Promotion Ideas
Fair warning, this is a lot of work — but it will build a lasting online profile for your book that exists entirely outside your own platforms, which is valuable for both your credibility and exposure.
Lastly, remember to “give, give, give, then ask.” In other words, don’t ask your subscribers to do something for you (like buy your new book) until you’ve gained their loyalty with a steady stream of thoughtful content — showing that you value them as more than just dollar signs.
Bundling your books for a giveaway is another amazing way to reach more readers — and indeed, to reward readers who subscribe to or follow both of you. And if you really want to commit, you can even bundle your books as a box set to sell together.
Book festivals provide another great opportunity to network. Here you can meet readers, swap advice with other authors, and rub elbows with industry professionals — not to mention book festivals are just tons of fun!
Instagram Book Promotion Ideas
On Instagram, you can post pictures or multiple slides of pictures (carousel). When you set your account to public, both users who follow you and ones who don’t can see your photos. In your posts, aim to either (A) directly promote your book or author brand or (B) allow your readers to get to know you more. Here’s more information regarding each motivation:
When people share photos on Instagram, they crave for likes and followers as these are the most common ways to prove appreciation for our posts. If you want to be heard, put your target audience first.
The most important thing to remember with Instagram (and any other social media platform you use for promotion) is to be authentic and focus on connecting with the felt need of your audience. Always aim to provide content that your target audience will find valuable. Unlike some other more text-based social media platforms, Instagram is image/video-based. Try to keep your profile visually pleasing and cohesive to your brand. Taking the extra time to create or find the right eye-catching images will be worth your efforts.
Format: ReelShare a glimpse into your daily life as an indie writer. Highlight your writing routine, favorite writing spots, or the behind-the-scenes process of getting your book published. This type of content can be both inspiring and relatable for aspiring writers.
Format: CarouselOffer valuable writing tips to your followers. Whether it’s advice on overcoming writer’s block, crafting compelling characters, or improving dialogue, these tips can be incredibly useful for other writers and position you as an expert in your field.
